Behar Platform is an Omani technology company specializing in the digital transformation, automation, management, and operation of wholesale fish markets. The platform has successfully transformed traditional fish markets, where access and transactions previously required physical attendance, into integrated electronic marketplaces accessible to everyone. It connects sellers and buyers through transparent and reliable online auctions while providing accurate, real-time data that supports informed decision-making and helps achieve fair prices for fish products.

Behar contributes to the digitalization of Oman’s fisheries sector and enhances its operational and commercial efficiency by organizing product listing, bidding, and sales processes, improving market management, increasing transparency, reducing intermediaries, and transforming long handling and supply chains into shorter, more efficient, and sustainable ones. The platform also enables local and international buyers to access and purchase Omani fish products remotely, creating greater marketing and export opportunities, supporting fishers and sellers, and increasing the economic value of Omani seafood products.

The company aspires to establish an internationally connected Omani fish exchange that serves as a trusted digital hub for the seafood trade. It aims to expand the reach of high-quality Omani seafood products into new regional and global markets while supporting food security, sustainability, and the digital economy.